The marketing team at PMC Telecom recently travelled to London for the B2B Marketing Expo at ExCeL to learn about the new and exciting marketing tools available for the digital era. Here’s a list of our favourite finds from the two-day event.
Most helpful marketing tools
With the digital marketing field ever growing, it is important to keep on top of the tools available for marketers. Here are some of our top picks from the expo:
Response Source – packaged as a ‘media relations tool for PRs and marketers’ this service is one of the best in the business for content and communication. Response source offer 3 main services:
- Media Contacts Database – a UK media database giving you access to relevant media, journalist and PR contacts.
- Journalistic Enquiry Service – this is a service that we’ve used for a number of months and have benefitted hugely from. The service allows journalists from specific fields of interest to contact you via email for expert commentary or opinion. Used by hundreds of journalists, bloggers and broadcasters each week it is undoubtedly a helpful tool for any digital marketer.
- Press Release Wire – Almost the reverse of the Journalistic Enquiry service, the Press Release Wire allows you to send your news and press releases directly to journalists, influencers and stakeholders.
ON24 Webinars – webinars are fast becoming one of the primary methods of connecting to customers, partners and employees. ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. As buyers increasingly self-educate, webinars are being used to nurture prospective customers through each stage of the purchasing journey. ON24 offer a report on webinars with information ranging from the best days for webinar attendance to the average attendee rate and viewing time. The report also offers tips on audience engagement, interactivity and on demand viewing.
Trustpilot – another tool we’ve been using for some time. Trustpilot is a review site which allows customers to transparently review and rate a service or product. Having some sort of review system is vital to gain credibility among potential customers and boost your business ahead of the competition.
Inbox Insight – B2B lead generation and content marketing experts. In a nutshell they help marketing and sales teams generate new leads and business opportunities. Inbox Insight publish specialist, highly targeted content-driven email bulletins that offer access to key EMEA markets as well as weekly emails with guides, ebooks and reports. Businesses that require a push forward can work with Inbox Insight to decide lead generation criteria, select the content, promote it and consequently receive new leads. With clients such as Google, HP, IBM and American Express it’s not surprising that over 1 million people across Europe, the Middle East and Africa have subscribed to the service.
insightBee – with ‘lack of leads’ ranked the number one sales challenge of a business it’s unsurprising that insights had a strong presence at the B2B Marketing Expo. insightBee deliver qualified leads to help businesses close deals quickly through eliminating clutter and elevating discussion with clients to gain a step on the competition. They offer a continual flow of trigger-based and qualified sales leads, targeted to your specific sales objectives. Through their cloud-based custom analyses and advanced algorithms they scope opportunities faster which allows more preparation time and greater efficiency.
Best creative agencies
When it comes to marketing, a sleek design and creative ideas are vital. Here are the best agencies we came across at the expo:
Breathe Creative – according to Breathe Creative the secret to success in business growth is focused creativity. Breathe Creative pride themselves on client success through understanding the audience, creativity and attention to detail. Breathe Creative offer the highest quality London-standard services ‘without the eye watering London prices’.
indigoRiver – a bold design agency that specialise in strategy and planning, design and print, advertising, web design and social media marketing among others. With services that include website building, 3D modelling, app design and building, brochures and exhibitions indigoRiver appear to be a company that does it all; and to a high standard. If you’re looking for a bold campaign then this could be the agency for you.
evosite – evosite offer a complete web solution for your business with services ranging from client strategy to web development. For over 15 years, the company has provided clients with the insights needed to stay ahead of the game. At the B2B Marketing Expo, evosite led a seminar to help businesses boost their online conversion rates. The seminar, led by Senior UX Architect Paul Randall, taught businesses how to analyse their data to create helpful insights about their website’s visitors. Through these insights it is then possible to change the aspects of your site that customers struggle with and create a more user friendly site in order to increase your conversion rates and keep your customers happy. Well, that’s a very simplified version of the seminar – the real thing was far more detailed and incredibly helpful. If you don’t believe me you can have a look at the masterclass yourself on their blog.
And the cool stuff…
Two stands in particular caught our attention from far away for all the right reasons:
Surface2Air – if you tell me that seeing a camera drone in real life wouldn’t excite you then you’re lying. Though possibly not relevant for a B2B telecoms company such as ourselves, I’m sure we weren’t the only marketing team trying to come up with reasons to utilise the drones for their campaigns! Surface2Air specialise in aerial video and photography with full video production and editing.
Well there you have it, our complete round up of the B2B Marketing Expo. We had a great time and look forward to the next one!