But is it all a marketing ploy?
- Dan May sent a tweet hash-tag to O2 asking for his free pizza via their #waggytails promotion
- Dan didn’t get any pizza, and was left hungry and disappointed
- He complained on Twitter threatening to switch to Three who picked up the slack and immediately sent Dan pizza and ice cream (good move Three!)
- O2 fired back and responded with free pizza every week for a year.
- Dan is no longer hungry.
In a pretty crazy series of events, mobile phone giant Three gave Dan May a pile of pizzas and a mountain of ice-cream in order to win his business. Whilst not to be outdone, O2 have followed up and given the same customer a whole years supply of pizza and a Fitbit as a nice bonus; presumably to encourage Dan to keep himself fit if he’s going to be enjoying lots of delicious pizza.
The whole thing started when Dan started the feud on Twitter between the two companies.
O2 had launched a promotion where users tweet their address with the #waggytails hashtag and receive free lunch in the form of pizza or ice-cream. As an O2 customer, Dan did just that; however, he was left feeling disappointed and hungry after not receiving a response or a pizza, so he decided to take to social media and make a valiant stand for his love of italian foodstuffs and delicious ice cream. That’s when things really kicked off!
We’ll leave it to the twitter stream to take over from here…
As you can see, Dan threatened to move to Three, however this did not fall on deaf ears like you would expect. Instead Three saw their opportunity to help Dan out of his hunger woes (and hopefully win his business) by picking up on his plea for pizza in a marketing move that went the extra mile. One-nil to Three (I enjoyed typing that!).
However O2 not to be outdone by their rivals came up with the goods and trumped Three’s offering with a voucher for “Free Dominoes Pizza!” for a year for Dan, completely blowing Three’s pizza & ice cream out of the water. Game and Set to O2.
Winner, “Free PizzaDan.”
The plot thickens
It should be noted, that on March 25th the Mirror along with other major news outlets reported that Three have bought 02 for just over £10 Billion. Now we haven’t actually heard much about this takeover in the media since around then. But HUNDREDS of THOUSANDS have seen this Twitter Pizza drama.
On face value – we think Three’s marketing team did an amazing job here. They picked up O2’s loose ball with quick wit and good intentions. O2 couldn’t lose face and needed to throw more money at it to keep themselves in the game.
Three didn’t need to come back with any better offer, the social media work had been done for the day so they left it at that – however the outcome of the campaign being that thousands of people will have been talking about Three & O2 is a win-win for both. The fact Three own O2, gives you the impression there might have been some collusion between marketing departments here, but maybe that fishy smell is just the anchovies on the pizza?!
The Real winners – Low price Pizza
The best deal we can find for free Pizza is 2 large for £20 from Pizza Hut. – If you know any other great pizza deals please let us know on our Facebook page.